How To Increase Sales At Valentines For Your Small Baking Business
As A Small Home Baking Business What Can You Offer Your Customers For Valetines’s Day?
Valentine’s Day is a wonderful time to make and bake for the ones you love and also for those with a small baking business.
5 THINGS YOU SHOULD DO TO INCREASE REVENUE AT VALENTINES DAY:
Create Irresistible Valentine's Day Packages:
Bundle your products into attractive and themed packages. For example, offer a Valentine's Day treat box with an assortment of your best-selling items, providing customers with a convenient and enticing option for gifting.
Promote Early and Offer Pre-Orders:
Start your Valentine's Day promotions well in advance. Consider offering special discounts or perks for customers who place pre-orders, encouraging them to plan ahead and secure their Valentine's Day treats from your home baking business.
Don’t wait until the week before February 14th to start advertising your offerings! As soon as January hits start slowly marketing to your target audience. Not sure who your target audience is? I can help you! FIND YOUR IDEAL CUSTOMERS!
Engage with Visual Marketing:
Leverage the power of visuals to create eye-catching and romantic imagery for your products. Share high-quality photos and videos of your Valentine's Day creations on social media platforms, your website if you have one, and in your marketing materials to capture the attention of potential customers.
Limited-Time Offers and Exclusivity:
Create a sense of urgency and exclusivity by introducing limited-time offers specifically for Valentine's Day. Whether it's a discount, a special flavor, or a themed product, make sure to communicate that these offerings are available for a short period, encouraging customers to make their purchases promptly.
Offer Personalization and Customization:
Provide options for personalization to make your products more appealing. This could include customizable messages on cakes or cookies, the option to choose flavors for assorted sets, or the ability to add personalized touches to packaging. Personalized items add a sentimental touch, making them perfect for Valentine's Day gifts.
So what could you make and offer?
People are looking for romantic gifts for their loved ones at Valentines so this is the perfect opportunity for you to create a variety of baked goodies:
Cupcakes:
Create beautiful fondant Valentine cupcake toppers.
Create cupcakes with a heart-shaped design, decorated in romantic colors and flavors. Consider offering a variety of fillings such as chocolate ganache or raspberry compote.
We have all seen the way they shape the cupcake case with balls of foil to create a heart before adding the batter.
Bake a red tray bake and cut them into hearts placing them inside cupcake batter so when they are cut open there is a red sponge heart.
Valentine's Day Cake Pops:
Design cake pops in heart shapes and decorate them with festive sprinkles and colors. Package them in sets for gift-giving, lay them in a heart box, tin etc.
Love-themed Cookie Boxes:
Offer beautifully decorated sugar cookies in shapes like hearts, cupids, and love letters. Package them in attractive boxes for a delightful gift option. You can use the amazing Valentine embossers from Sweet Stamp Use ‘LB10’ for 10% off your first order.
Cupcake Bouquets:
Arrange cupcakes in the form of a bouquet and decorate them with floral elements and Valentine's Day-themed toppers. This provides both a visual treat and a delicious one. These are really popular at Valentines Day!
Customizable Cookie Decorating Kits:
Sell cookie decorating kits that include heart-shaped cookies, various colored icing, and sprinkles. This is a fun and engaging option for customers to decorate their own Valentine's Day treats together or for a loves one!
Chocolate-Dipped Strawberries:
Prepare and sell chocolate-dipped strawberries, either individually or in sets. Consider offering them with different types of chocolate and toppings.
Valentine's Day Cake:
Design a special cake with romantic decorations, perhaps in the shape of a heart or adorned with edible flowers. Offer different flavors and sizes to cater to various preferences.
Love-themed Macarons:
Create a selection of macarons with flavors like raspberry, chocolate, and vanilla. Decorate them with love-themed designs and package them in elegant boxes.
Mini Dessert Sampler:
Curate a special Valentine's Day dessert sampler that includes a variety of bite-sized treats such as mini cheesecakes, tarts, and brownie bites.
Valentine's Day Baking Classes:
Offer special baking classes or workshops focused on creating Valentine's Day-themed treats. This not only generates revenue but also provides a unique experience for your customers.
Personalised Treats:
Can you offer romantic personalised treat boxes? A mixture of cookies, cupcakes, cake pops etc,
TIP: Set a collection/ Delivery date and set a realistic quantity- know your limits!
Selling Valentine Cupcakes?
If you need some designs to sell to your customers this valentines day, then you're in luck as I have 10 Online Valentine Video Classes for you! Take the online classes at home and learn new fondant skills and new gorgeous designs to impress your customers so they order from you again and again!
Learn so many cute designs with online video classes!
There is also a FREE Taster Valentines Heart Class that’s available for you seasonally!
Think Outside The Box: :
If you're not sure what to create take a moment to see what others are offering, find a gap in the market then create something unique! Get creative and stand out from the crowd to generate more orders around Valentines!
Fancy making these Lips? Check out the You Tube Tutorial!
Make It Easy For Them To Order
You may have wonderful Valentine products this can be pointless unless customers can easily place that order?
How can they reach you? Do you have a visible phone number?
Do you provide an e-mail address?
Website/ Instagram/ Facebook? / Flyers
Are you utilising your Links on social media and then checking regularly?
If they can’t they are likely to go else where!!
Who is your customer?
Are you marketing to men or women or both? Who is most likely to buy what you're offering?
Who is your ideal client?
Where are you going to reach your ideal climent?
Amazing Cake Inspiration by Curvy Girl Kitchen & Kerry Bouqcakes with her stunning floral cupcake bouquets.
Remember to communicate the love and care that goes into your baking, emphasizing the idea that your treats are not just delicious but also a thoughtful way to celebrate and express affection on Valentine's Day. Consistent and targeted marketing across various channels will help maximise your sales during this romantic holiday
You can see more on Lady Berry Instagram
Any questions about Valentines’s Classes, courses, family classes, group workshops or private tuition please do drop me an e-mail to Info@ladyberrycupcakes.co.uk
