How To Make More Money In Your Baking Business At Christmas
Christmas is the perfect time for you to increase revenue in your home baking business, but how can you do that?
As the festive season approaches, we know how wonderful it is for our small baking businesses to make the most out of the Christmas rush and help our customers with wonderful offerings. To help you sweeten your success, I have put together a blog of actionable steps and creative suggestions so you can maximise your revenue during this joyous time of the year.!
Christmas is a time when people are gifting and treating all of their loved ones, friends, work colleagues etc, so this is your time to shine with all of your offerings.
6 Steps your can take to increase seasonal sales and increase your profit!
Diversify Your Product Range:
Think outside the realms of what you're already creating and add to that. Think items that compliment your bakes. Could you introduce festive-themed treats like gingerbread cookies, Yule logs, and holiday-themed cupcakes?
Could you offer a selection of gluten-free, vegan, or allergen-free options to cater to a broader customer base?
2. Create Limited Edition Holiday Packages:
Bundle your best-selling items into attractive holiday packages. Often called ‘Treat Boxes’ These are really popular and make for a great gift.
Could you offer discounts or special promotions for customers purchasing these festive bundles? Think about suggesting a limited time offer!
3. Leverage Social Media:
Be sure to showcase all your Christmas creations on social media platforms to generate excitement, not just once but regularly!
Could you run a holiday-themed giveaways to engage your audience?
4. Collaborate with Local Businesses:
Partner with local cafes or shops for cross-promotions or joint holiday events.
You could then offer exclusive discounts to customers who visit both businesses.
5. Personalised Gifts and Custom Orders:
Advertise custom holiday-themed cakes or cookies that customers can personalise. These make for the perfect stocking filler too.
Highlight your ability to create bespoke treats for corporate gifts or family gatherings.
6. Optimise Online Presence:
If you have a website ensure your website is updated with a festive theme and easy navigation for your customers to generate maximum sales!
Implement online ordering and delivery options to reach a wider audience.
Gorgeous Christmas Tree Cake Pops By Connie Cake School
You may also want to consider creating other Christmas goodies, there are an endless supply of goodies that people love to purchase for gifts, for thank you teachers presents, gift boxes to take into the office and just generally Christmas gifting…
What Else Could Your Offer:
Treats boxes
Hot Chocolate Bombs
Decorating kits
Cake Pops
Fruit Cakes - Traditional but people don’t have time to make them and feed them these days.
Gingerbread Houses
Truffles/ Chcolates
Chocolate Bark - personalised?
Christmas Cupcake Boxes
Mince pies - Boozy/ Veagan / Iced
When you put your thinking cap on there are so many things you could offer!
DONT! Offer anything you don’t enjoy making! Your heart has to be in it!
TIP: I have a student who buys chocolate oranges for £1 and turns them into Christmas puddings with a drizzle or white chocolate and a fondant sprig of holly!
Now That’s A Profit!
Beautiful selection box by Wish Upon A Cupcake
Stuck For Fondant Designs?
If you're stuck for fondant designs for your baking business, adorable designs that you can use on your cupcakes, cookies or even cakes. Enjoy learning a variety of Online Christmas Cupcake classes at Lady Berry Cupcakes!
Enjoy 160 Online Video Classes Learning A Wide Range Of Fondant Designs!
Remember, the key is to tap into the festive spirit and make your offerings stand out! This season is not just about selling products, it's about creating memorable experiences for your customers.
May your ovens be warm, Your pockets be full and your holidays be sweet!
